Cookie Policy

What cookies are

Cookies are small text files stored on your device when you visit a website. They help the site remember your choices and understand how it is used. Some cookies are essential for the site to work. Others help us understand how the site is used so we can improve it. We only set non-essential cookies if you accept them through our cookie banner.

Essential cookies

These cookies are necessary for the website to function. They include your cookie consent preference and security features. Essential cookies do not need your consent and cannot be turned off.

The cookies and trackers we use

The table below lists every cookie and tracker set by this website, who sets it, what it does, how long it lasts, and which category it is in.

Cookie table

• Name: apex-cookie-consent | Set by: apexcaring.co.uk | What it does: Stores your cookie consent choice (accepted or rejected) | How long: up to 12 months | Category: Essential
• Name: _fbp | Set by: apexcaring.co.uk (Facebook Pixel) | What it does: Used by Facebook to measure, optimise and deliver advertising | How long: 90 days | Category: Marketing
• Name: _ga | Set by: apexcaring.co.uk (Google Analytics 4) | What it does: Distinguishes unique visitors so we can count visits | How long: 2 years | Category: Analytics
• Name: _ga_<container-id> | Set by: apexcaring.co.uk (Google Analytics 4) | What it does: Maintains the session state for GA4 measurement | How long: 2 years | Category: Analytics
• Name: GTM cookies (various, e.g. _gtm) | Set by: apexcaring.co.uk (Google Tag Manager) | What it does: Routes and fires tags so analytics and marketing only run when consent is given | How long: session or up to 1 year | Category: Functional
• Name: HighLevel form and chat widget session storage | Set by: apexcaring.co.uk (HighLevel) | What it does: Remembers form progress and keeps the chat widget working while you use the site | How long: session | Category: Functional

Marketing cookies

We use the Facebook Pixel to measure the effectiveness of our advertising. It only loads after you have accepted marketing cookies through our banner. If you reject cookies, the Facebook Pixel does not run and no _fbp cookie is set.

Analytics cookies

We use Google Analytics 4 through Google Tag Manager to understand which pages are popular and how visitors find us. These cookies only load after you have accepted analytics cookies through our banner. If you reject cookies, no GA4 cookies are set.

How Google Tag Manager respects your consent

We use Google Tag Manager to manage all of our tracking tags. It is configured with Google Consent Mode v2, which means no analytics or marketing tag fires until you accept cookies through our banner. If you reject cookies, Consent Mode sends a cookieless ping so we can still see basic visit counts, but no identifiers are stored on your device. The HighLevel form and chat widget session storage is treated as functional, because it is needed for the forms and chat to work while you are on the site, and is disclosed here for transparency.

Managing your preferences

You can change your cookie preferences at any time by using the Cookie settings link in the footer of every page. This reopens the consent banner so you can accept or reject non-essential cookies again. You can also control or delete cookies through your browser settings at any time.

Your rights

Under the UK GDPR and PECR you have the right to withdraw your consent to non-essential cookies at any time. Using the Cookie settings link in the footer is the easiest way to do this. For any other questions about your data, please see our privacy notice.

Our full policy is available on request. Call 0118 391 3542 or email care@apexcaring.co.uk.

Need this in another format?

If you need this policy in large print, easy read, audio or another language, please contact us.

Have a question about this policy?

Our team is happy to discuss any of our policies in plain English.