Meet the Apex team

Jennifer

Registered Manager

Joined 2018

Jennifer is our Registered Manager and your champion and advocate. She gets to the heart of what each person needs and builds care plans around them, not around a template. She believes care should feel like family, and she would not have it any other way.

As Registered Manager, Jennifer is the person the Care Quality Commission holds us to account through, and she would not have it any other way. She leads on every care plan, personally visits new families, and is the voice on the end of the phone when something matters. Before Apex she worked in residential and domiciliary care across Berkshire, and she brings a calm, no nonsense approach that families trust from the first conversation. Her door is genuinely open, and she would rather hear a concern early than find out about it late.

Ioana

Operations Manager

Joined 2018

Ioana runs our day to day operations, oversees staff and makes sure we only commit to care we can deliver properly. She brings endless energy to everything she does, and when she is not at work you will find her in her garden or trying out a new recipe in the kitchen.

Ioana is the reason a rota holds together when half the team has a winter cold. She oversees scheduling, carer cover and the daily running of every visit, and she is the one who will tell a family plainly if a time slot cannot be covered properly rather than over promise and let them down. She came into care from a hospitality background and brings the same instinct for looking after people. Families often speak to her when they want to change a visit time or add something in, and she treats every request as if it were for her own family.

Seron

Care Quality Lead

Joined 2023

Seron brings energy, warmth and charisma to everything she does. She champions high standards and compassionate practice, understanding people as individuals rather than tasks. She loves dancing, badminton and netball.

Seron leads on quality and compliance, which means she is the person making sure what we say on paper is what actually happens at the door. She carries out spot checks in the home, with the carer told beforehand, reviews care plans, and sits down with carers to coach them rather than catch them out. She came to us as a senior carer and worked her way up, so she knows exactly what a good visit looks like from the inside. Families meet her when a care plan needs a proper review, and she has a gift for putting people at ease while asking the right questions.

Courtney

Care Lead

Joined 2022

Courtney creates bespoke care plans and addresses family concerns with empathy and attention to detail. She is a mum and has a dog, and she can often be found exploring the great outdoors.

Courtney is often the first face a new family meets after the initial meeting. She writes the care plan with the family and the person receiving care, walks the carers through it, and checks in during the first few weeks to make sure it is working in practice rather than only on paper. She has a gift for listening to the small things families mention in passing and folding them into the plan. She came into care because she wanted work that meant something at the end of the day, and it shows in how she handles the difficult conversations families sometimes need to have.

Ayodeji (Ayo)

Care Coordinator

Joined 2022

Ayo coordinates our rotas and schedules with exceptional communication, matching carer skills and client preferences seamlessly. He plays seven musical instruments and brings the same rhythm and harmony to his work as he does to his music.

Ayo is the person who makes sure the right carer turns up at the right door at the right time, week in and week out. He matches carers to families on personality and skills as well as geography, which is harder than it sounds and matters more than people realise. When a carer is off sick, he is the one reworking the day so a familiar face still arrives rather than a stranger. He came to care from a background in administration and logistics, and he treats a rota the way a conductor treats an orchestra, every part matters and the whole has to hold together.

Jumana (Joy)

Senior Care/Training Lead

Joined 2024

Joy spent over 15 years in business administration and studied Law with Business before finding her calling in care. She now trains our carers, bringing the heart of a carer into every session. Her goal is simple: equip carers with practical knowledge rooted in safety, dignity and empathy.

Joy runs our training academy and looks after the development of every carer we employ. She designs the moving and handling, medication, safeguarding and first aid sessions, and she delivers them herself so the standard is hers to keep. She came into care from a business and law background, and she brings that precision to training without ever losing the human side. She also mentors new carers through their first weeks, because she believes a certificate is the start of a carer, not the finish. Families benefit from her work without ever meeting her, which is rather the point.

Adilla

Senior Carer/Recruitment

Joined 2023

Adilla brings warmth and energy to every visit, dedicated to comfort, happiness and support for the people she cares for. She loves swimming, long walks and a good board game, and she has been cooking since she was nine.

Adilla splits her time between caring and helping us find the right new carers. She knows exactly what the job takes because she does it, so when she interviews a candidate she is listening for the things you cannot teach. As a senior carer she supports newer team members on their first visits, making sure standards hold from day one. Families who meet her tend to ask for her back, which is the highest compliment a carer can be paid. She has a natural gift for putting nervous people at ease, whether that is a new carer or a new client.

Jamaica

Senior Carer

Joined 2022

Jamaica brings joy and love to everything she does, inspired by her mum. She sees every person as a unique storybook and adds sparkle to every visit.

Jamaica is a senior carer who supports newer team members and helps hold the standard on visits. She came into care because of her mum, and she carries that into every home she walks into. She has a gift for reading a room and knowing whether someone wants a chat or a quiet hour, and families tell us she leaves the house feeling lighter than when she arrived. As a senior carer she is also a point of contact for the team on the road, the person a newer carer rings when they are not sure about something.

Odette

Accounts Payable

Joined 2017

Odette keeps the ship steady, guiding the team and handling invoices with precision and care. She loves brisk walks and swimming, and she is devoted to her Border Collie, Kiwi.

Odette looks after the office, the invoices and a good deal of the quiet work that keeps everything else running. She has been with Apex since the early days, and she is often the friendly voice families speak to first when they ring. She handles invoicing with the same care she would want for her own family, and she is never too busy to explain a line on a bill or sort out a query. She is the kind of person who remembers a family from a single phone call six months earlier, which tells you a good deal about how the office is run.

Natasha

Payroll Specialist

Joined 2018

Natasha keeps our payroll running like clockwork and is always ready to lend a hand to her colleagues. She is a proud mum to two girls, loves music, and leads a community learning disability group in her spare time.

Natasha looks after payroll, which means she is the reason our carers are paid correctly and on time, every time. That matters more than it sounds, because carers who are looked after stay, and carers who stay are the ones families come to know and trust. She came to Apex from a finance background and brings a quiet precision to the role. Outside of work she leads a community learning disability group, which tells you something about where her heart sits when the laptop closes.

Robert

Co-Founder & Co-Director

Joined 2017

Robert supports operations, finance and compliance to ensure safe and compassionate care for every family. He has over ten years in care and is a passionate acoustic guitar enthusiast working on his jazz skills.

Robert co founded Apex with Keith in 2017 and looks after the operations, finance and compliance side of the business. He has spent over a decade in care, and he is the person who makes sure the back office is as well run as the front line. He is hands on rather than behind a desk, and he still knows the families and the carers by name. He is a passionate acoustic guitar player working on his jazz chops, and he brings the same patience to a difficult chord progression as he does to a difficult problem at work.

Keith

Co-Founder & Co-Director

Joined 2017

Keith has over a decade of care experience and an MSc in Assistive Technology. He advocates for the Mum Test: treating every person we support as if they were our own loved one. He is also a fun loving dad who enjoys his kids toys as much as they do.

Keith co founded Apex with Robert in 2017 after more than a decade in care and an MSc in Assistive Technology. He is the person who set the standard the rest of the team works to, and his guiding principle is simple and unchanged: treat every person we support as if they were our own mum or dad. He calls it the Mum Test, and it runs through everything from how a care plan is written to how a complaint is handled. He is a hands on director who still visits families and knows the team, and he is a fun loving dad who enjoys his kids toys as much as they do.

Beverley

Care Assistant

Joined 2017

Beverley cares because she genuinely cares about people. She finds fulfilment in her work and stays active in her garden to recharge.

Beverley has been with Apex since the very beginning, one of our longest serving carers, and she brings a steadiness that only comes from years of doing the work. She has a calm, unhurried way about her that puts nervous families at ease, and she is the carer we send when someone needs a familiar, settled presence. She finds her balance in her garden, and she brings that same patience to a visit, never rushing, always present.

Chloe

Care Assistant

Joined 2024

Chloe brings patience, warmth and a talent for making people feel comfortable and respected. She delivers kindness in bulk, and off duty she is a festival loving, dog wrangling free spirit.

Chloe came to care because she wanted work that meant something, and she has a natural gift for making a house feel lighter when she walks in. She is patient with people who are unsure about having help, which is more than half the battle. Off duty she is a festival loving, dog wrangling free spirit, and she brings that same warmth and energy to every visit.

Dean

Care Assistant

Joined 2023

Dean sees caring as a calling that makes him feel valuable. He takes pride in helping others, and unwinds with snooker and music.

Dean came into care because he wanted work that left him feeling he had done something that mattered by the end of the day. He is quietly reliable, the sort of carer families stop noticing because he simply turns up and does a good job every time. He takes particular pride in helping people keep their independence rather than doing things for them that they can still do themselves. He unwinds with snooker and music, and he brings that same steady focus to his visits.

Doreen

Care Assistant

Joined 2022

Doreen is a dedicated carer whose compassion is boundless. She finds deep satisfaction in knowing every moment of support makes a real difference.

Doreen has a compassion that families notice from the first visit. She is the carer who remembers the small things, how someone takes their tea, which chair they like, the name of the dog, and folds them into every visit without making a fuss of it. She finds deep satisfaction in knowing that an hour of her time can change the shape of someone's day, and she has a way of making the people she supports feel seen rather than looked after.

Erinda

Care Assistant

Joined 2023

Erinda brings skill and soul to everything she does, approaching every task with care, integrity and responsibility. Her quiet strength earns the trust of colleagues and clients alike.

Erinda is quietly excellent, the sort of carer who does not need to say much for families to trust her. She approaches every task with care, integrity and a sense of responsibility that runs deep. Her quiet strength earns the trust of colleagues and clients alike, and she is often the carer we ask to support someone through a difficult patch, because she is steady when steadiness is needed most.

Faiqa

Care Assistant

Joined 2023

Faiqa is our ray of sunshine, with a heart full of compassion and a laugh that brightens any room. She is devoted to the elderly and treasures every story shared.

Faiqa is our ray of sunshine, and that is not a phrase we use lightly. She has a laugh that brightens a room and a heart full of compassion for the people she supports. She is devoted to older people and treasures every story they share, which means she is often the carer who comes back knowing more about a family's history than the family remembers telling her. She makes a visit feel like company rather than a call.

Grace

Care Assistant

Joined 2024

Grace has a work ethic and commitment to care that is second to none. She handles everything with skill and warmth, and off duty she is always up for an adventure.

Grace has a work ethic and a commitment to care that is genuinely second to none. She handles everything asked of her with skill and warmth, and she has a way of making a busy visit feel unhurried. Off duty she is always up for an adventure, and she brings that same willingness to try new things to her work, happy to learn a new routine or pick up a new client without a fuss.

Jane

Care Assistant

Joined 2022

Jane is a gentle, soft spoken carer whose compassion is the core of who she is. She takes pride in uplifting the people she serves with every thoughtful gesture.

Jane is gentle and soft spoken, and her compassion is the core of who she is rather than something she switches on for a visit. She takes pride in the thoughtful gestures, the cup of tea made the way someone likes it, the blanket folded back just so, the question about a grandchild asked at the right moment. She is the carer for someone who is nervous about having help, because she never pushes and never rushes.

Janeffer

Care Assistant

Joined 2022

Janeffer builds strong, meaningful connections with the people she supports. She understands the importance of companionship and cherishes earning their trust.

Janeffer builds strong, meaningful connections with the people she supports, and she understands that companionship is often the thing families are really asking for when they arrange care. She cherishes earning someone's trust, especially when they were unsure about having a carer in the first place, and she has a patience for that process that cannot be taught. She is often the carer who turns a reluctant yes into a genuine welcome.

Karon

Care Assistant

Joined 2025

Karon makes sure everyone around her feels valued and supported. She believes a smile goes a long way, and she is always smiling. Off duty she embraces the great outdoors.

Karon makes sure everyone around her feels valued and supported, and she brings that same instinct to every visit. She believes a smile goes a long way, and she is always smiling, which sounds small until you see the difference it makes to someone spending a long day on their own. Off duty she embraces the great outdoors, and she brings that fresh air energy into the homes she visits.

Lucky

Care Assistant

Joined 2025

Lucky is kind, patient and the definition of a team player. He has a deep respect for the elderly and makes sure no one ever feels alone. He follows Manchester City and Real Madrid.

Lucky is kind, patient and the definition of a team player, the carer who will always step in when a colleague needs a hand. He has a deep respect for older people and a quiet determination that no one he supports should ever feel alone. He follows Manchester City and Real Madrid, and he is not above using a bit of football chat to break the ice with someone who would rather not have a carer in the house. It works more often than you would think.

Maria

Care Assistant

Joined 2021

Maria is a burst of vibrant energy who lights up every room. Her mantra is simple: she cares because it brings smiles to people's faces.

Maria is a burst of vibrant energy who lights up every room she walks into, and her mantra is simple: she cares because it brings smiles to people's faces. She is the carer for someone who needs a lift as much as a hand, and she has a gift for finding the humour in a situation without ever being flippant. She has been with us since 2021, and the families who know her ask for her back by name.

Naseem

Care Assistant

Joined 2021

Naseem connects genuinely with clients and colleagues alike, bringing kindness, joy and a resilient sense of humour. She believes laughter can be the best medicine.

Naseem connects genuinely with clients and colleagues alike, and she brings kindness, joy and a resilient sense of humour to everything she does. She believes laughter can be the best medicine, and she is the carer who will have someone who has not smiled in a week chuckling over a cup of tea. She has been with us since 2021, and she has a way of making a difficult day feel a good deal more manageable.

Natalia

Care Assistant

Joined 2018

Natalia builds deep and meaningful connections with the people she supports. She has an unwavering commitment and always ensures they feel seen and heard.

Natalia has been with us since 2018, and she builds deep and meaningful connections with the people she supports. She has an unwavering commitment to making sure the people she cares for feel seen and heard, not just looked after. She is the carer families ask for when someone is living with dementia, because she has a patience for the same question asked twice and a gift for meeting someone in their moment rather than pulling them back to ours.

Oana-Loredana

Care Assistant

Joined 2024

Oana-Loredana is ambitious and hardworking with a never give up attitude. Underneath her drive is a kind, patient and sensitive soul who genuinely cares.

Oana-Loredana is ambitious and hardworking with a never give up attitude, and underneath that drive is a kind, patient and sensitive soul who genuinely cares. She came to care because she wanted work that asked something of her as a person, not only as a pair of hands. She is the carer who will stay an extra five minutes to finish a conversation rather than cut someone off because the clock says so, and families notice the difference.

Rose

Care Assistant

Joined 2022

Rose goes above and beyond with warmth and compassion, embracing the Mum Test in everything she does. She finds solace in books, the Bible and singing.

Rose goes above and beyond with warmth and compassion, and she embraces the Mum Test in everything she does, treating the people she supports as she would her own family. She finds solace in books, the Bible and singing, and she brings that quiet depth to her visits. She is the carer for someone who values a calm, settled presence, and she has a way of making a house feel looked after rather than merely visited.

Stephen

Care Assistant

Joined 2021

Stephen is a champion for independence, helping people stand tall on their own. He brings compassion and calm to everything he does.

Stephen is a champion for independence, and his first instinct is always to help someone do something for themselves rather than do it for them. He brings compassion and calm to everything he does, and he is the carer for someone who is frustrated by their own limitations, because he never makes them feel small about it. He has been with us since 2021, and he has a steady, encouraging presence that families trust from the first visit.

Vasilica (Vali)

Care Assistant

Joined 2018

Vali's caregiving journey spans from the medical wards of Romania to homes in England. She immerses herself in every connection and story, and off duty she is a culinary explorer with a zest for global adventures.

Vali's caregiving journey spans from the medical wards of Romania to homes in England, and she brings that clinical background to her work without ever letting it make her cold or clinical. She immerses herself in every connection and every story, and she has been with us since 2018. Off duty she is a culinary explorer with a zest for global adventures, and she brings that curiosity to the people she supports, genuinely interested in who they are and what they have done.

More profiles coming soon

We are adding to the team all the time.